C L I E N T : Anytime Fitness
DIGITAL / SOCIAL MEDIA STRATEGY / VIDEO / SOCIAL MEDIA MANAGEMENT / CONTENT CREATION / GRAPHIC DESIGN
B R I E F : Re-launch, strategize, create content and amplify Anytime Fitness social media platforms with multi-media, original and localized content.
A P P R O A C H
VMG came up with a targeted strategy to connect with the Cayman audience through authentic multi-media content, focused targeting and storytelling through video.
With high-quality cinematography, we profiled ATF personal trainers, short 1 minute Facebook videos and 30 second re-edits for Instagram.
VMG also profiled each class through short, snappy, stylized social media videos to build awareness and increase membership.
VMG decided to provide value to followers through healthy living tips, advice and recipes using graphic content, vignette videos and stop motion. To keep authenticity we asked members why they go to the gym and featured user-generated content to engage & inspire with new and current members.
R E S U L T S
In 6 months VMG increased ATF's following by almost 2,000%
T R A I N E R P R O F I L E S
F E E D
V I D E O
S T O P M O T I O N / T I M E L A P S E / G R A P H I C C O N T E N T / V I D E O S