Fosters Food Fair came to us to freshen up the current Tanya's Kitchen recipe videos to make them more engaging, relatable and really communicate the brand story. VMG shot 24 recipe videos, including a Christmas series that highlighted Tanya's personality, making her appear more approachable to the target demographic, using stylish music, creative cuts and keeping the recipes more concise. The videos enhanced engagement and social following for Tanya's Kitchen brand increasing video views from an average of 500 views to 14,000 views on Facebook.
Camera: Monica Walton, Jason Kennedy
Post-Production: Janel Damiani