C L I E N T : SUZUKI
N A M E : STAND AGAINST CRIME
B R I E F:
Conceptualize and execute a video-based campaign to raise awareness about the Suzuki Swift.
VMG used social listening to find popular discussions in Cayman and discovered conversations and controversy about the escalating crime on island as well a particular burglary at a well-known charity that provides meals for the elderly- Meals on Wheels.
VMG came up with the concept, shot, edited and produced a content-driven video with some students from GT Primary School of them being driven around the island handing out meals to the elderly who had missed out on their meals because of the crime. The overarching message was #STANDAGAINSTCRIME appealing to the community to share a positive brand message.
R E S U L T S
- Social media following and engagement increased across all platforms
- The campaign reached more than 20,000 people
Camera & Post Production: Monica Walton